Smart Ad Campaigns: Flies With Ads
October 30, 2009 by Troy
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When you were young, no doubt you’ve probably froze a fly (or bee) in your home’s freezer and tied a string to it for your own amusement. Well, a German company, Eichborn, took this idea to a whole new level. They tied real ads on flies with string and let them run lose at a convention. It’s probably the smartest ad campaign I’ve seen. Put it this way: if an ad flew and landed on me I have no doubt I would read it [and remember it]. Just look at 1:15 where the unsuspecting target audience were shocked to see the ad flying away. There’s only one problem: what’s PETA going to think about this?
[Wired via Masahable via Gizmodo]
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