The Fun Theory: Bottle Bank Arcade

Volkswagen is at it again with their little Fun Theory, but this time with a bottle bank “arcade.” If you don’t remember, it’s a simple science project that asks the question “if we make it fun, will people start doing it?” You may remember watching them create the piano stairs in a subway where people used the stairs over the escalators. This, like the previous video, really does get people to do things as long as it’s fun. It’s really interesting and fun to watch (no pun intended). Keep up the series, Volkswagen!

[Neatorama]

Tags: arcade, bottle bank, bottle bank arcade, people, the fun theory, theory, volkswagen

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